Mahala Alzamora

After studying medicine, Mahala began her career at Mutua Metalúrgica de Seguros before becoming director of communications and events at Estudio Buque and then director of external relations at the foundation “la Caixa.” Since 1996, when she founded MAHALA, Comunicaciones y Relaciones Públicas, she has headed up her own agency specializing in global communications for companies and institutions, cultural management, public relations, and organization of events. In 2012 she was a co-director of ASVOFF Spain, Festival Internacional de Cine y Moda. In addition to being a member of the Advisory Committee of Photographic Social Vision, she is chairwoman of the Communications Committee of Barcelona Global and a member of the advisory boards of the Fundación Pequeño Deseo, Dircom (Asociación de Directivos de Comunicación), Junta de Moda FAD (Foment de les Arts Decoratives), ICOM (International Council of Museums), Barcelona Convention Bureau de Turisme, Col•legi de Publicitaris i Relacions Públiques de Catalunya, Cercle de Cultura (Cercle d’Economia), and of the board of trustees of ITA (Institut de Transtorns Alimentaris).